CHAPTER 1
ACTIVE OPTIMISM AND THE SELF-FULFILLING PROPHECY
“In times of conflict or uncertainty there is a special person ready to answer the call; a common person, with an uncommon desire to succeed. I am that person. I stand ready to bring the full spectrum of resources to bear in order to achieve my goals. . . . In the worst of conditions . . . I will not fail.” These words, adapted from the U.S. Navy SEAL Ethos, describe the type of person most of us would like to be. They certainly describe the type of person most businesses want to employ—and rapidly promote. But what do these people have that others don’t?
What is the secret of experiencing extreme adversity and bouncing back stronger than you were before? More than 40 years ago, we set ...
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