Guanxi—The Chinese Godfather of Swapping Favors (and Lies)

Western networking is a pretty casual affair. You swap business cards or collaborate on a deal. You go for drinks or dinner, and you may follow up occasionally on social media, with contact lessening over time. It tends to be selfish/self-serving in nature, with parties always seeking favors, but often forgetting to reciprocate. Most western business people correlate networking with “using others,” when, in truth, it can be so much more.

Networking is a vital entrepreneurial activity and a skillset that needs to be nurtured. If your networking consists of continually connecting with the same core of people in your tight, little circle, approaching the same multipliers for leads, and your ...

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