Embellish Freely But Don’t Believe Your Own PR

To embellish means to adorn, improve by adding details (real or otherwise) or to exaggerate to make something more exciting or interesting. It is the “little white lie” as you enhance a corporate bio, the efficacy of products or services, or your own personal background and credentials. Can you do that? No? Then you are stuck in a world of normalcy when being better is considered, well, better, and embellishment within reason is an acceptable way of doing business.

There are extremes to be avoided. Working with an overseas business development group, I agreed to allow the company to publish my resume on their website. I gave them some basic bio information, and was then astonished when I read about ...

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