You Always Need Money

I have never come across a stuck enterprise that didn’t need some new money. It’s one of those universal laws; the sun rises in the east and you always need more money.

By now you have probably used up your own financial reserves and burnt some bridges with your friends and family who may have previously invested in your venture. But now even your Mother won’t return your calls. Time for a new playbook. You need to step back, reset, and develop a solid plan “B.”

The place to start is a somewhat brutal review of what has transpired to get you here. It’s not all bad. You have likely made some progress, learned a lot, and achieved some minor successes. Now is the time to repackage your knowledge and experiences, both the good ...

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