Social Moodia Versus Social Media

Social Moodia

Social media marketeers tell us that over half the world’s population are active social media users. That represents over four billion people. You’ve just got to rush in, right? Pretty impressive numbers, but a lot of that activity sounds like this: “I love that you share my fondness for canary yellow accessories” or “I am sad that my dinner out with friends at Paesano Pasta was a total bore. OMG.”

That’s social “moodia,” and it’s a pretty prevalent part of the social media environment.

From a business perspective, social moodia is noisy, crowded, and virtually impossible to control or direct. It is vast and directionless, even with influencers’ millions (real, fake, purchased user databases, or ...

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