Brands Flourish, Commodities Flounder
Nothing will kill your business faster than treating your products or services as commodities.
We live in a consumer-mad age and people are overwhelmed by choice and by marketing gibberish and lies. It is unbelievably difficult to break through its commoditized categories. Without branding, it is simply impossible.
Is this where your enterprise is now? Unbranded? Commoditized? If you have let your company go this way, then you need to reverse it and change your brands to get out of the quicksand.
You likely know this, but it’s worth repeating. A commodity is a product or service that is generic, like house brands or those that you find in a dollar store. They are parity products and have no branding. You ...
Get Stuck Entrepreneurs now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
