4 How Do I Get Stuck?

DOI: 10.4324/9781003157458-4

Every human is like all other humans, some other humans, and no other human.

Clyde Kluckhohn

It is not what happens to us, but our response to what happens to us that hurts us.

Stephen R. Covey

Venetia Reyes was the employee engagement and communications manager for Genentech Inc., a 10,000-person biotechnology division of the pharmaceutical multinational Roche. Genentech has a long history in the field of biotechnology and is consistently named one of the best places to work by Fortune. Between 2017 and 2018, Venetia was charged with rolling out multiple change initiatives related to business process and structure. She wanted to understand the cohort of people she would ask to change. Venetia ...

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