Art Direction

Rodrick Bond

Essential Skills

  • An understanding of the process of working with an art director, art direction terminology and outcomes.
  • An awareness of how photography is influenced by the demands of a layout and the requirements of a client.
  • Produce research containing references and visual information relating to the role of art direction.
  • Complete a series of activities relevant to the process, terminology and outcomes of photographic illustration and art direction.

Introduction

Unless working exclusively as a portrait photographer, most commercial photographic projects, whether editorial or advertising, still life or fashion, ...

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