Chapter 6

Using the Business Origami Technique to Understand Complex Ecosystems

Doug Fox     Google Inc., Mountain View, CA, USA


Tracking subtle changes in behavior over time, such as people’s behavior using the Internet, can be challenging for researchers. In addition, trying to evaluate changes for a complex ecosystem that includes multiple members of a household can be an even bigger challenge. In this chapter, we describe a method known as the Business Origami Technique to map out and track behavioral changes in a complex ecosystem such as a household’s Internet usage. The Business Origami Technique is a highly visual method that uses tokens to represent key parts of the ecosystem to answer who, where, and how questions about the ecosystem. ...

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