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Stuff I Wish I'd Known When I Started Working by Fergus O'Connell

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MAKING THE SALE PEOPLE DON’T LIKE TO BE SOLD TO – BUT THEY LOVE TO BUY

If you do start your own business, apart from not running out of money, the only other thing that matters is sales. You’re going to have to make them. Lots of them. Over and over again.

When I started my own business in 1992, I had never done any selling. Well actually, that’s not entirely true. I had had some jobs prior to that, so clearly I had sold myself to some employers.

And so in fact, if you think you’ve got no selling experience, then this may not be entirely true. If you’ve ever had any kind of job, temporary, permanent, whatever – then you already have some selling ...

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