April 2018
Beginner
390 pages
8h 16m
English
Content preview from Style Guide for Business WritingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Paradox
The use of paradox in business writing should be limited, but can sometimes serve a useful purpose in emphasizing a point or adding humor to a presentation.
The definition of paradox is an absurd, senseless, illogical, nonsensical, or contradictory statement. Because a paradox may be distracting, it is rarely appropriate in a presentation, where an audience expects a straightforward set of statements and may be confused, surprised, and distracted by a paradox.
Examples of absurd or distracting paradox:
We have to abandon the market in order to dominate the market.
His wisdom is based on his knowing that he knows nothing.
Such expressions are appropriate in business communication when limited, but also thought-provoking or used as a ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.