The depths and heights of business sustainability
Abstract:
This chapter introduces the essence of business sustainability from a broad and integrated approach to business, encapsulating people, prosperity and planet – our 3Ps. It also introduces the concept of a business’ ‘life’ with the objective to reaffi rm an organisation’s linkages with the philosophies of life. It highlights the fact that successful and sustainable organisations have formed their basis of sustenance through ‘karma’, consequently creating and strengthening the basis of ‘immortalising’ their businesses.
Key words
3Ps
business longevity
business sustainability
globalisation
immortalising of business
karma
people
planet
prosperity
sustainability continuum
triple bottom ...
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