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Succeed or Sink by David Ang, Jayantee Saha, Chris Rowley

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2

The depths and heights of business sustainability

Abstract:

This chapter introduces the essence of business sustainability from a broad and integrated approach to business, encapsulating people, prosperity and planet – our 3Ps. It also introduces the concept of a business’ ‘life’ with the objective to reaffi rm an organisation’s linkages with the philosophies of life. It highlights the fact that successful and sustainable organisations have formed their basis of sustenance through ‘karma’, consequently creating and strengthening the basis of ‘immortalising’ their businesses.

Key words

3Ps

business longevity

business sustainability

globalisation

immortalising of business

karma

people

planet

prosperity

sustainability continuum

triple bottom ...

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