Business sustainability in practice: case studies and examples


Any uncertainty an organisation faces will make it more vigilant and creative in ensuring business viability. During such periods, productivity in general, and innovation in particular, will be the order of the day. Together with brand reputation, real leaders focus on the need for creativity and reflection on the purpose, process and people of the enterprise to stay relevant and sustainable. This chapter presents 17 contemporary, short case studies and vignettes focusing on different organisational types: SMEs and VWOs (9), large local organisations (2), MNCs (6), with reference to what their managers think about business sustainability and the ways they dealt with ...

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