Succeed or Sink

Foreword

Dave Ulrich

In the marketplace for business ideas, every few years an idea goes viral and shifts how people think and act in business settings. These ideas have included quality, strategy (called strategery by one American leader), vision/mission/values and globalisation. Recently, pressures for social responsibility have led many in business to seriously consider the concept of sustainability. As with other viral ideas, the concept starts simple and then becomes increasingly broad and complex. Business sustainability started with a need for businesses to participate in managing their social responsibility, primarily their carbon footprint. As the idea has evolved, it has broadened to a concern for the triple bottom line of people, ...