Book description
Succeeding at Business in Southeast Asia walks readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Eric Moraczewski did with his clients at FDI Strategies. Step by step, readers will learn about the top five pitfalls as well as common areas of concern and mistakes that can be avoided. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski solved regularly with clients and other businesses around the globe. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewski’s book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad.
Additional topics include:
- Joint ventures
- Franchising strategy
- Small businesses breaking into Asia
- Lessons to bring back from foreign markets
Table of contents
- Cover
- Introduction
- CHAPTER 1: The Importance of Relationships: How to Build and Maintain Them
- CHAPTER 2: The Role Culture Plays in Determining Economic Value
- CHAPTER 3: The Role Culture Plays in Determining Values and Ethical Standards and Practices
- CHAPTER 4: Gauging Market Potential: How to Spot Trends and Avoid Costly Errors
- CHAPTER 5: Understanding the Power Structure: Who’s Really in Charge?
- CHAPTER 6: Building Your Strategy: How to Determine Where You Want to Go
- CHAPTER 7: Designing Your Plan: What to Consider and How to Evaluate Them
- CHAPTER 8: Executing Your Strategy and Plan: The Implementation Phase
- CHAPTER 9: What to Consider When Making the Go/No Go Decision
- CHAPTER 10: Joint Ventures and Franchising: The Pros and Cons
- CHAPTER 11: An Asian Strategy for Small Businesses
- CHAPTER 12: Utilizing Resources: Where to Find the Information and Connections You’ll Need
- CHAPTER 13: What You Should Take Home
- End User License Agreement
Product information
- Title: Succeeding at Business in Southeast Asia
- Author(s):
- Release date: July 2020
- Publisher(s): Wiley
- ISBN: 9780996729369
You might also like
book
Prospects of Regional Economic Cooperation in South Asia
This book is aimed at researchers and students at graduate and post-graduate level in the field …
book
The Private Sector’s Role in Poverty Reduction in Asia
The private sector has an important role in poverty reduction in Asia. The Private Sector’s Role …
book
The Wellbeing of Women in Entrepreneurship
Women perform nearly two-thirds of total work (including household duties), comprise one-third of the formal labor …
book
Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most
“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many …