Appendix B. Business Plan Elements

What comes out of a business plan depends on what goes into it. A successful implementation of a business idea starts with a solid and well-organized plan. For more on how to write a proper business plan, see Write a Business Plan in No Time (Que, 2005), by Frank Fiore.

Your plan must clearly communicate who you are, what you do, what your product or service is, what consumer or business need it solves, how you plan to implement your business, what markets you will service, and how much money or how many resources you will need to execute your plan.

So let’s take a look at the essential questions that every business plan must answer to help you succeed in your new endeavor.

Who Is Your Business?

Be clear on ...

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