• What a virtual business entails
• Important things to consider when deciding on a full-time business
• Building a professional e-commerce site for success
For a small entrepreneur, the true test of succeeding in the world of e-commerce is whether you can make a living at it. Some have done well with a small part-time Yahoo! Store (especially if they followed the advice in our first book, Launching Your Yahoo! Business [Que, 2006]). Others have a physical (brick-and-mortar) business that is already successful and provides a full-time living but does not have an online presence (clicks) to extend that success (bricks and clicks).
If you’re in either one of these camps—and ...