Chapter 3. Architecting Your Online Storefront
In This Chapter
• The difference between website development and e-commerce site development
• The three Cs of e-commerce
• The elements of a unique selling position
Long before carpenters assemble the framework, the plumbers lay the pipes, the electricians run the wires, and the dry-wallers and painters finish the job, the architect designed the plans for a retail storefront. It’s the same for an online store. In this case, however, the programmers and graphic designers build the store, and you must first architect your e-commerce site.
Architecting your e-commerce site is the first step of customization (and improving the performance of your Yahoo! store), and it happens long before you put mouse ...
Get Succeeding At Your Yahoo!® Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
