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Succeeding At Your Yahoo!® Business by Linh Tang, Frank Fiore

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Chapter 14. Acquiring Customers (Part 2)

In This Chapter

• The importance of website submissions

• How to optimize your website for search engines

• How to use search engine marketing

• How to use microsites to market your Yahoo! store

When discussing the acquisition of prospects and customers, one phrase comes up constantly: search engines. Why? Because when shoppers are looking for products or services on the Net, the most common place they turn to are the Internet search engines.

When consumers turn to this popular shopping tool looking for places to shop, your online storefront must be there to grab their attention. This chapter shows you how to use the different types of search-engine strategies to bring your Yahoo! store front and center ...

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