Success as a Financial Advisor For Dummies

Chapter 8

Brushing Up on Asset Management

IN THIS CHAPTER

Getting aligned with your client’s goals and objectives

Choosing an investment philosophy that’s right for your client

Steering your client clear of “hot money” investments

Deciding how you get paid

Asset management (often referred to as investment management, portfolio management, or wealth management) is the practice of monitoring and optimizing the use of things that have monetary value to achieve one’s financial goals. Assets typically include cash, stocks, bonds, and properties (home, business, cars, boats, and so on). In this chapter, I focus on managing investments in securities — primarily stocks, bonds, mutual funds, and exchange-traded funds (ETFs).

I explain how to build the best asset portfolio for your client. Here you find out how to align your advice with your client’s objectives and investment philosophy. You get up to speed on different investment philosophies and discover how to help your client avoid the most common pitfalls. To cap it all off, I examine your broker/advisor compensation options and provide ...