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Success as a Financial Advisor For Dummies
book

Success as a Financial Advisor For Dummies

by Ivan M. Illan
December 2018
Beginner content levelBeginner
384 pages
9h 53m
English
For Dummies
Content preview from Success as a Financial Advisor For Dummies

Chapter 17

Benchmarking Performance

IN THIS CHAPTER

Bullet Steering clear of using stock market indexes solely as your benchmark

Bullet Creating a personal benchmark for each client

Bullet Making sure you’re addressing each client’s unique needs

Bullet Taking responsibility for poor performance

Given that this book is called Success as a Financial Advisor For Dummies, it should contain some way to measure success. What’s the metric? Is it the number of clients you have? Your annual income? The average return on your clients’ portfolios? Or is it something else?

Throughout this book, I encourage you to tie your success to that of your clients, but choosing a client success metric isn’t easy either. You can be successful with one client by growing her portfolio by an average of 8 percent year over year and another by having a life insurance policy in place when the family’s major breadwinner passes away, saving the client’s family from financial ruin. In other professions, success and failure are fairly obvious, such as winning or losing court cases or performing life-saving surgeries on patients. In this profession, ...

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Publisher Resources

ISBN: 9781119504108Purchase book