Chapter 10

Succeeding as an Entrepreneur

In This Chapter

arrow Getting off to a great start

arrow Marketing effectively

arrow Finding and keeping loyal customers

arrow Dealing with customers and rejection

arrow Adding the best people to your team

If you’re an introvert, becoming your own boss has a huge upside. When you work for yourself, you can escape the crowded office, you’re in charge of your own schedule, and you can work for long stretches without interruption. And here’s the best part of all: no office meetings unless you want to call them!

But for every advantage, there’s a challenge as well. First, you need to create a strong business plan and develop the necessary skills and discipline to follow through on it. You also need to find customers and keep them — and to do that, you probably need to spend some serious face time with them. In addition, you need to figure out how to handle rejection, which can be very tough for introverts. And if your business takes off, you may need to hire and ...

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