Skip to Content
Success in Innovation
book

Success in Innovation

by Jan Verloop
March 2013
Beginner to intermediate
140 pages
4h 16m
English
Elsevier
Content preview from Success in Innovation
1

Insights in Innovation

1.1 What is innovation

Innovation does not mean the same thing to everybody. Many people confuse innovation with invention and think that both words stand for the same thing. Others equate innovation simply with creativity or entrepreneurship or ‘doing things better’. All these concepts are connected to innovation but do not represent the essence of innovation. Innovation is the process that develops an invention or a creative idea into a novel product and brings it to a user or customer, and that process is risky and needs an entrepreneur willing to take that risk. A practical, concise definition of innovation is:

‘Innovation is bringing an insightful idea successfully to the market.’

Besides being short, this definition ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Fearless Innovation

Fearless Innovation

Alex Goryachev
Innovation and New Product Planning

Innovation and New Product Planning

Kenneth B. Kahn, Mayoor Mohan
Business Innovation Insights (Collection), 2/e

Business Innovation Insights (Collection), 2/e

Luke M. Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney, Johnathan Cagan, Craig M. Vogel

Publisher Resources

ISBN: 9780123978899