Poor Execution

5.1 Not managing risks

It can offer a revealing perspective on innovation to see the whole innovation quest as a staged exercise in reducing the risks of the business proposition to an acceptable level for making investments. From that perspective, the purpose of stage II is reducing the risks on the performance of the product to a level that the investments in the supply chain can be done with the required degree of confidence, and of stage III, it is reducing the commercial risks for ensuring that the company can deliver the product to the customer as promised. In theory, the investments in the supply chain in stage III could be done concurrently with the development work in stage II on the basis of the business plan made in ...

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