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Success in Innovation by Jan Verloop

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Introduction

Starting a business is relatively simple; making a success of a business is a challenge. Creating a novel innovative idea is challenging some of the time, but bringing an innovative product successfully to the market fails most of the time. Success in innovation does not come easy. Failure is typical for innovation; success is only for one out of ten innovation efforts. With such a poor track record, it should be surprising how popular innovation is. Politicians see it as the only way forward for economic growth and consider it as the essential ingredient for nurturing the wealth of the nation. Business people voice similar words about maintaining competitiveness in the international arena. Young starters see innovation as a way ...

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