CHAPTER 1
Personal What?
[Personal branding is] the art of consistently presenting, online and offline, the essence of how you stand out from the crowd.
—Paul Irish, Google Chrome advocate
Congratulations! By choosing this book, you have already made the first step in achieving some of your goals and reaching the next step in your career. Whether it’s about getting a new job, reaching the next level in your company, earning a bigger pay check, or becoming a leader in your industry, personal branding is one of the keys that will help you achieve your goal.
This book is primarily written for developers—people who create software and write code every day for a living. No matter what your job is, if you’re in a technical ...
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