CHAPTER 2

I’m Not a Rock Star

So Why Should I Care?

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently . . . they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.

—Apple’s “Think Different” ad campaign

As a developer, your job is to create software, right? So why should you care about your personal branding? You’re not an actor or a rock star. In this ­chapter, I focus on why you should care about your personal brand. I discuss the benefits of thinking about yourself and your career as a brand. I also share some examples of successful people who have built their brands, along with my own experience. ...

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