CHAPTER 4

Defining Your Brand: Are You a Ninja, a Pirate, or a Rock Star?

The What

The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it.

—Jordan Belfort, author of The Wolf of Wall Street

Ninja, pirate, rock star—there are many ways to define good developers. I don’t know about you, but I’m not a big fan of those terms. They are different ways of defining the same thing: a super developer. Your brand can help you reach the next level and be that super developer you always wanted to be.

This chapter aims to help you define your brand and manage it yourself as a professional, instead of letting others do it for you. It’s all about how you differentiate yourself. Before ...

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