During the research phase of creating the new ATD WCSCM, special care was taken to be inclusive by selecting diverse samples of contributors from the following categories:
• geographies (Asia/Pacific, Europe, Middle East/Africa, Central and Latin America, and North America)
• industries (consulting, education and training, financial services, healthcare, manufacturing, retail, and technology)
• generations (Millennial, Generation X, and Baby Boomer)
• market segments (enterprise, mid-market, and small business).
As a result, the new model is focused at a broader level in order to be applicable to sales professionals in various industries, generations, and market segments worldwide. It provides sales organizations ...