SETTING THE BASELINE: UNDERSTANDING YOUR GOALS
This might be the most important part of the book, so allow me to repeat two key, yet conflicting, points. This conflict is the primary driver of this tome.
• Building and maintaining great relationships provides a cost-effective and potentially infinite source of opportunities to propel your business, but it happens with varying frequency over long periods of time.
• Professionals, especially in the current “instant” era, struggle to prioritize long-term, important tasks.
The key to relationship marketing lies not necessarily in any one tactic. It’s in your ability to consistently execute over ...
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