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PRIORITIZE: HIGHLIGHTING THOSE IN YOUR NETWORK WHO CAN HELP

Over the course of our lives, we’ll meet and interact with many people. Some may be fleeting encounters, the barista at the coffee shop, for example. Who should we retain? More important, who do we need to ensure remembers us?

We’re going to spend this chapter exploring ways of thinking about the “who” part of your relationship management strategy and coming up with tactics for filtering through the noise.

WHO SHOULD I TALK TO TODAY?

It’s easy to quickly assume one can easily identify which contacts are important; stick with me though. One of the biggest challenges we’ve seen our customers ...

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