CHAPTER 15

The Role of Recruitment and Culture

I am a big supporter of all the activity that has happened in recent years to promote more diversity in boardrooms and shop floors across the country. The more mixed and diverse a company’s population is, the more they are likely to reflect, understand and be able to interpret the needs of the customers. But in truth there are some limits to how effective these initiatives will be. Because no matter how hard you try, in the end most leaders end up recruiting in their own image and creating cultures that reflect their personalities. The company you build, especially when you are building at a very fast pace, will almost inevitably look and feel like you. It will be the sort of company you want to ...

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