Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

7.2. CRM Integration That Drives User Adoption

Implementing Microsoft Dynamics CRM in an initial phase without any custom integration to other systems is very common. It is also very common that the second phase of Microsoft Dynamics CRM implementations includes integration to at least one other application. From experience, that first integration is commonly the organization's ERP solution, but there are many other integration points that drive value for the overall initiative. Several technical advantages of the Microsoft Dynamics CRM 4.0 release allow for integration, including the API set, the enterprise architecture that provides separation of integration services to different servers, and the different integration models that it supports ...