Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

5.9. Custom Entities

The custom entity capability in Microsoft Dynamics CRM 4.0 is important because, along with the custom relationship, it provides the ability to capture unique business data requirements beyond core CRM data, and relationships that cross Sales, Marketing, and Service using existing maintenance tools and without a large development effort. Defining a custom entity in Microsoft CRM automatically gives you the underlying data structure; data consistency enforcement; retrieval, creation, and update mechanisms; UI components; security structure; offline synchronization ability; and an extension model with workflow, JavaScript, and plug-ins.

5.9.1.

5.9.1.1. Incorrect Approach

Custom entities are easily misused and can create ...