2.5. How to Differentiate CRM Solutions
As the CRM market has matured, a level of feature parity has been reached. The major vendors have had ample time to include robust CRM capabilities in their offerings. The primary differentiators for CRM selection have become implementation approach, method of user access, cost, technology fit, and vendor viability.
2.5.1. Implementation Approach—On Premise vs. Software as a Service
Various CRM applications are available for on-premise deployment or SaaS implementations. On-premise deployments, where the server software is installed on an organization's servers, are considered the traditional implementation approach. With SaaS implementations, software is generally not installed on an organization's internal ...
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