December 2008
Intermediate to advanced
265 pages
7h 28m
English
book
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
by Justin Mathena, Aaron Yetter, Hoss Hostetler
Content preview from Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management
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Chapter 2. Microsoft CRM in the Market: Microsoft Enters the Market
Microsoft CRM entered the market with the 1.0 release in late 2002, at a time when there were many established players in the industry. However, it was also a time when consolidation was occurring in the overall business applications market. The state of the times proved fortuitous for Microsoft, as the industry consolidation preoccupied many of the major existing players who were integrating acquired technologies or completing the technology leap from their legacy client-based applications to fully-functional web applications. All in all it was a time when CRM innovation was lacking.
In addition to investments being made by market leaders to retool their applications, CRM was ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.