THE SEVEN STRATEGIC QUESTIONS

In any business endeavor, having the right questions is often half the battle. For this review, we will work with seven powerful questions that I have tried and tested with dozens of clients at the outset of their growth program. Here are the seven questions you will need to answer:

  1. What business are we in?
  2. What is our core competency?
  3. What are we not?
  4. Where is our pain?
  5. What are our dreams?
  6. What is our risk tolerance?
  7. What is our company DNA?

In the coming pages, I will explore each question with you in some detail. You will gain the most benefit if you break off from reading at each step and make some brief written notes of your insights and observations. (If it helps, you can use the self-assessment tool in ...

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