As I first mentioned in Chapter 3, thorough research has multiple benefits for the astute M&A operative. It sets you apart from other buyers by arming you with crucial information when approaching prospects. It also constitutes one of the early steps in the due diligence you would perform for any prospect. This is a vital consideration. The conventional concept of due diligence is a formal process that begins late in the buying process. With the Roadmap approach, your due diligence starts from Day One. Undertaking quality research early on protects you from costly surprises later and makes the formal vetting that is eventually required far smoother and less disruptive.

There is a significant difference between secondary ...

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