April 2001
Intermediate to advanced
352 pages
7h 56m
English
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The New Cornerstone
Affiliate programs have made a big impact on the landscape of Internet marketing and have swept through the Internet like wildfire. The affiliate program is becoming a central component in an online company’s operations and a cornerstone of their marketing strategy. But we’ve seen only the first phase of this marketing approach. There are many changes and competitive improvements taking place now, and more are soon to come.
Michael J. Moody, President, Replicate-It.com, stated that everybody that is anybody now has an affiliate program. But they are just beginning to fine-tune their approach, and forward-looking program managers and marketers will need to adapt their operations to this ever-changing marketing strategy.
The ...