Step One—Crafting Your Message
When presenting your program to potential affiliates, your message should include the following value propositions:
State the benefits of your program clearly and without hype.
State clearly that you sell a quality product or service.
State that your offer will fit well with the audience of their site.
Show how your program compares with your competition.
Inform them of your method of tracking their sales and earnings—how it’s done and who will do it.
State that by affiliating with you, their site will gain added credibility.
The most obvious benefit of your program to a potential affiliate is the ability for them to make money by simply referring their site visitors to your product or service (see Figure 6.1). Your ...
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