Successful Affiliate Marketing for Merchants

Chapter 10. Step Seven—Paying Your Affiliates

Chapter Summary

How you pay your affiliates and when you pay them are two important elements of an affiliate program. You’ll find that affiliate payment plans can vary considerably, depending on your strategy to attract customers and the type of affiliate program you are running—pay-per-sale, pay-per-lead, pay-per-customer, pay-per-click-through, two-tier, or residual revenue program. When you pay your affiliates is also an important part of your payment plan. When to pay them takes into account how often you cut checks to affiliates, what the minimum check amount should be, any thresholds they must meet before being paid at all, and whether affiliates should be paid at higher levels as they generate ...