Successful Affiliate Marketing for Merchants

Payment Plans

When to pay affiliates is just as important as how much to pay them. When to pay them takes into account how often you cut checks to affiliates, what the minimum check amount should be, any thresholds they must meet before being paid at all, and whether affiliates should be paid at higher levels as they generate higher sales.

Payment Frequency

The vast majority of affiliate programs pay affiliates either once a quarter or once a month and require a delay in generating the first commission check. Affiliates prefer to be paid once a month, and most affiliate payment plans are definitely moving in that direction. Yours should too. Initial delays in payment are important for two reasons. One, a 30- or 60-day delay in writing the first ...