Glossary

Above the Fold

Part of a Web page that is visible after the page has loaded; normally it is the top part of a Web page. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.

Affiliate

A Web site owner that earns a commission for referring clicks, leads, or sales to a merchant.

Affiliate Agreement

Terms between a merchant and an affiliate that govern the relationship.

Affiliate Information Page

A page (or pages) on your Web site that explains clearly and concisely what your affiliate program is all about.

Affiliate Link

A piece of code residing in a graphic image or piece of text placed on an affiliate’s Web page that notifies the merchant that an affiliate ...

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