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Successful Business Intelligence: Secrets to Making BI a Killer App by Cindi Howson

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Chapter 4Measures of Success

There is not a clear yardstick for successful business intelligence. One deployment deemed a success may be viewed a failure by another person, and vice versa. While the industry would like to give a single, objective measure—such as return on investment (ROI)—the reality is that ROI is derived from imprecise inputs upon which few stakeholders agree. Interestingly, the most successful business intelligence deployments don’t use ROI as a measure of success. Instead, there are multiple measures of success, with varying degree of importance and accuracy.

“Success is measured by end user perception. They must participate actively and have a sense of ownership to the project.”

—Kelli McIntosh, integration specialist, ...

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