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Successful Business Intelligence: Secrets to Making BI a Killer App by Cindi Howson

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Chapter 5The LOFT Effect

As I analyzed trends from the successful BI companies, a consistent theme emerged. Many had been plugging along at business intelligence to varying degrees for years. What catapulted them from BI mediocrity to success were multiple aspects. A few people described the change as “an aligning of the stars” or a “perfect storm.” When I look closely at the factors that led to the change from mediocre business intelligence to greater success, there were varying degrees of Luck, Opportunity, Frustration, and Threat: LOFT.

The Role of Luck

The funny thing about luck is that you never really know if a positive outcome truly arises from luck or if it is from fortuitous timing and exceptional insight. While working at Dow Chemical, ...

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