Data is the fundamental building block for a business intelligence application.
Successful business intelligence is influenced by both technical aspects and organizational aspects. In general, companies rate organizational aspects (such as executive level sponsorship) as having a higher impact on success than technical aspects. And yet, even if you do everything right from an organizational perspective, if you don’t have high quality, relevant data, your BI initiative will fail.
Figure 7-1 shows how the data architecture provides the pillars for BI front-end tools and applications. Each pillar within the data architecture is important, with data quality being the most important.