Chapter 13Other Secrets to Success

The preceding chapters highlight the nine most important technical and organizational aspects that catapult companies to greater BI success. Aspects in this chapter are not as significant but they are common themes that warrant attention: company culture, promoting the BI application, training, and the use of graphical display.

The Role of Culture

Business intelligence is not just about technology; it is about the people who actively pursue new opportunities, who seek to make the best decisions for the company, and about the processes that enable increased efficiencies. A company can have a perfect business intelligence architecture, and yet, if they don’t have a culture that supports business intelligence, ...

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