Preface
Business intelligence consistently rates at the top of companies’ investment priorities. Despite its priority, businesspeople routinely complain about information overload on the one hand and the inability to get to relevant data on the other. BI professionals complain organizational issues and limited time and resources prevent them from unleashing the full potential of BI. As a technology, BI usage remains modest, with significant untapped potential.
The first edition of this book was published in late 2007, and there were a couple of “aha” moments that led to the first book. After I spoke at a user conference on the need for a better business–IT partnership, an IT person stopped me to say how inspired he was, that he felt motivated ...
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