Chapter 1BI and Big Data from the Business Side
Just as the eyes are the windows to the soul, business intelligence is a window to the dynamics of a business. It reveals the performance, operational efficiencies, and untapped opportunities. Business intelligence (BI) is a set of technologies and processes that allow people at all levels of an organization to access and analyze data. Without people to interpret the information and act on it, business intelligence achieves nothing. For this reason, business intelligence is less about technology than about culture, creativity, and whether people view data as a critical asset. Technology enables business intelligence and analytics, but sometimes, too great a focus on technology can sabotage business ...
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