3 The High 5 Approach to Transforming Business Models

Note: The corresponding references can be found at the end of the chapter.

This chapter provides the theoretical foundation for our High 5 Approach to Business Model Transformation. To this end, we explain the difference between a business model transformation, a business model change, a strategy change, and a strategy adjustment in Chapter 3. In Chapter 0, we explore the history, definition, and constitutive characteristics of business models in management literature. Chapter 0identifies five key drivers that need to be considered in the course of a business model transformation. The coordinated interplay of these key drivers forms the foundation for our High 5 Approach to Business ...

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